Hi,

My name is Boris, and I am a result driven Marketing Practitioner and Academic Instructor.

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I was brought up in the Mediterranean culture where everything people do primarily comes from the heart and not from the brain; therefore creativity and the generation of new ideas are a strong part of our thinking.

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Throughout many years of teaching and specializing in marketing, I chewed up and read everything I could get my hands on. The more I read, the more I realized how little I actually knew. I also realized that almost everything is just Theory.

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But I spent an enormous amount of time thinking how to put marketing into practice because I’ve come to the realization that there are numerous misunderstandings about what marketing actually is; especially there is a lack of proper application of marketing in the real world.

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Therefore, I began working with companies helping them in the development of marketing plans, because of my belief that good marketing planning leads to good business outcomes.

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I wish you all great success in your business practice.