MARKETING MADE SIMPLE
Why is marketing
important?
... it gives the right understanding of how a market functions and well as its needs
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... it gives answers on how to thrive in saturated markets with strong competitors
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... it reveals what lies behind the customers’ power of choice
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... it addresses how to increase revenue!
What marketing is
and is not?
... is not promotion although promotion is part of marketing
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... is not selling although selling is part of marketing
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... is not just a fancy word to fascinate people, the abracadabra of marketing magicians
... but is all about customers and the understanding of their needs
Why is marketing planning important?
... it identifies customers and their actual needs
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... it determines how the customers’ needs are to be fulfilled
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... it is a means to achieve competitive advantage on the market and long-term business success
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... it saves money otherwise wasted on pointless promotional tactics and other activities
... and ultimately because it gives a focus to all your business actions
What is a marketing plan and what it consists of?
.... is a set of logically defined activities aimed at achieving your company’s goals
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... is based on true market research and not on hypothetical customer constructs
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... provides a clear understanding of different market needs
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... sets unique and quantified marketing goals and strategies
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... concretely and clearly defines actions to target specific customer groups
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... defines a monitoring system so you can measure the results set in your plan
